Print Mangement Solution

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February, 2008.

WHAT IS WEB TO PRINT?

A special report based on a talk given at the Independent Print Industries Association’s 2007 Conference.

    ‘…….there was a common misunderstanding
    of what web to print is.’

Canon Europe recently commissioned InfoTrends to investigate the adoption of web-to-print software. It found that over 60% of UK printers had no plans to run these systems, with only 20% saying they did. 25% of respondents didn’t know what web-to-print meant. Yet the market is expected to grow 264% by 2010 and be worth £7.3bn in Europe.

Canon’s Mark Lawn said that ‘when we investigated the market we found that there was a common misunderstanding of what web to print is.’ 

For full report please email: ivorj@printevolved.co.uk